Introducing the...
Mastering Markets Lab
The most comprehensive program for successfully selling your handmade goods at your next market.
In this course you will go from feeling lost and not knowing what products to make and which events to sign up for. To feeling strong and confident in your decisions. Experience greater success at your events, have increased brand presence, and have specific strategies for moving your business forward.
Before I tell you about how your side hustle can really change your life...let's talk about who this course is for...
You’re a creative soul that’s itching to have a successful small business, you know you have a craft or skill set that is ready be shared with the world, but you’re tired of not knowing how to start or where to pivot with selling at markets and want to make meaningful decisions in your maker biz that move the needle forward.
Whether you're....
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A 9-5er'
(with the heart and soul of a creative) tired of punching the time clock for someone else, when you know you have to skills to do more and are ready to be rewarded from the fruits of your labor. -
A current hard working side hustler
who by day works for someone else but by night enjoys pursuing their creative outlet and dreams of making some extra income in the process and fuel their burning desire for more out of life.
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A seasoned maker
who is selling at markets currently but are ready to take your sales & profits to the next level and continue to excel and grow your brand’s presence.
You’re in the right place and I’m going to share with you exactly how the Mastering Markets Lab will give you the tools, resources, and confidence to be successful in selling at markets.
"So far, I'm super loving this!! Even though it's becoming more and more obvious to me that I am totally trying to do too much and I am most definitely not charging enough. I owe you a big thank you already!!!"
MASTERING MARKETS LAB ALUMNI
Enroll in the Mastering Markets Lab Today
OR
I am definitely getting takeaways! It's truly been an eye-opener.
- Randi G., Maker
I’m realizing all the implications of this whole “having a plan” business. I have so much extra yarn/felt/embroidery floss/etc. I don’t have to buy anything extra when I have a freaking plan! It saves money and time and energy!!
I started doing markets in 2019. Having this resource then would have been amazing. (Having it now is amazing too!!) I think it’s going to help so many makers.
- Katie C, Maker
Thank you!! I cannot even begin to tell you how helpful this is. I should get NO tattooed on the back of my hand. Then I can refer to it every time I think “but what about … ?”
- Mastering Markets Lab Alumni
What’s Inside the Mastering Markets Lab?
Module 1
Product Development
Dream it.
Determine your killer product line-up that will stand out, grab your ideal customer’s attention, and make your future markets successful.
Build it.
Create your product line with a clear intention to decrease production times, increase product quality, increase customer satisfaction, and maintain a presence in the market.
Price it.
Set profitable pricing on your prized product line to keep you motivated to work through the entire process of event prep and to ensure that you’re ACTUALLY making money at the end of the day.
Make it.
Learn how to make your products the best they can be to increase sale and to stand out from the crowd.
Brand it.
Brand & merchandise like a pro with my simple and effective tips to create a cohesive look that not only will be noticeable but will also attract your ideal customers, increase your brand recognition, your brand loyalty, and again sales.
Module Highlights:
- Create a stand out product line
- Create space for profit margins (aka making $$$)
- Price for profits
- Produce high quality products
- Have a cohesive branding strategy.
Module 2
Find market that will create the most opportunities for success for your brand.
When you pair the killer product lineup, I teach you how to create in module 1 with the perfect market that attracts your ideal customer, you've created a magic potion for a successful market. This is the one-two punch that will get you winning the creative side hustle game. If you miss this important piece of the puzzle, you're missing out on chances to succeed.
Module Highlights:
- Take the headache out of finding new events to apply for and become confident in deciding which events have the best opportunities for your brand and products.
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Learn how to determine whether an event is the right fit for you and take the stress out of deciding which event(s) you should apply for.
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Confidently decide if a vendor fee is too much and if you can REALLY make a profit at that event. I mean we all want to make money, right???
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Learn the pros and cons to indoor & outdoor events to discover which type will work best for you.
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Easily discover events to research & apply for to take the guessing game & waste of time out of the process of finding new events.
Module 3
Booth Displays & Merchandising (that are epic and make you stand out from the competition)
Create a personalized a plan for a cohesive & professional booth appearance that will display your products to their fullest potential and attract your ideal customers. When you don't have a well thought out plan to display and merchandise the product line you've worked so hard to create, you'll often find that you'll fall short on your sales goals and have missed opportunities.
Module Highlights:
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Discover new unique designs for displays that are well thought out and will make your products stand out from the crowd.
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Learn how to merchandise like a pro and get compliments on how great your booth looks, plus increased sales.
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Map out your entire booth design to save time and know without a doubt you will get the best possible success at your next event.
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Learn my trade secrets, tips & tricks that will change the game for you. Access all of my insider info that I have learned since 2013 that will help you move the needle forward for your small biz selling at events.
Module 4
Event Prep
Go from stress & anxiety when prepping for your next event to easily defining your goals for inventory & planning displays.
Make it.
Confidently decide how much inventory you should create to have in stock for your upcoming event(s). This will allow you to take the stress out of having too much or too little product on hand.
Pack it.
Learn how to most effectively pack your vehicle and/or trailer to maximize your setup time, save energy & become an efficiency queen!
Plan it.
Map out your ‘Event Prep Timeline’ so that you know right off the bat what you need to focus on when prepping for your next event(s). Conquer fear & paralyzing overwhelm in order to move forward, stay organized & understand the steps needed to complete your goals in a timely fashion.
Tips & tricks.
Learn my top tips & tricks to be your best self at your next event. By taking care of yourself you’ll be able to think clearer, be more creative, react quickly when situations arise, stay in control, reduce fear & anxiety.
Module Highlights:
- Set realistic inventory goals
- Work off a timeline that fits your availability
- Stay organized and maximize efficiency
Module
It's go time!
It’s the day you’ve been planning, prepping, and waiting for. Follow my process to make it all go off without a hitch. Learn what you need to do to drive excitement & interest to & in your booth, attract potential new business leads, sales & increase brand awareness for your small biz.
OOTD
Have a killer OOTD (outfit of the day), but seriously you’ve put so much work and effort into your products, brand, & booth you want the chef’s kiss for a lasting brand impact, to build a competitive advantage, create a professional business image, engage customers, to represent your brand values, & to build an emotional connection with your shoppers.
Connect
Interact with customers in a positive way to boost loyalty, customer retention, and to create an emotional investment to your brand.
Have a plan
Interact with customers in a positive way to boost loyalty, customer retention, and to create an emotional investment to your brand.
Market debrief
Learn how to create a plan moving forward to open the door for learning. Document what went well & what can be improved on for more success in the future & develop your brand further.
Module Highlights:
- Create a timeline that works for you
- Have a stand out OOTD (outfit of the day)
- Learn how to connect and engage with customers and vendors
- Debrief from your market
When you enroll right now,
you’ll get:
Mastering Markets Lab
(A $600 Value)
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5 Modules
Teaching you literally EVERYTHING you need to do in order to have a killer product line-up & a booth that attracts the right customers for you.
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A complete step-by-step plan:
showing you how to design & create booth displays that will showcase your products to their fullest potential allowing you to finally conquer selling at markets allowing for endless success. -
A dream coming to life.
It all begins with an idea. Maybe you want to launch a small maker business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you present yourself at your next event can make a huge impact.
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Learn how to choose the right markets for you.
Without second guessing yourself. Learn when to pivot and when to push forward. This makes all the difference when growing your brand and standing out from the crowd. I will teach you how to put in the work that counts.
Mastering Markets Lab
Let me say this upfront.
The Mastering Markets Lab is the most complete step-by-step program for makers & small businesses owners who are excited and committed about being successful at markets.
Our course is jam-packed full of information that will help you make the most of selling at events. When you sign up you will become a part of the special group who moves the needle forward and sets the bar.
Now, here’s the kicker.
By the end of these 30 days you’ll have received so much!
Meaning, you’ll have a good portion of the information you need to step up your game at your next market(s). Before making the final commitment.
If you don’t feel totally confident and motivated by your dreams of selling successfully at events, show us that you’ve put in the work by having completed the course workbooks for all of the released modules and we’ll refund your investment.
Frequently Asked Questions
What our most successful students asked before joining the Mastering Markets Lab
I'm feeling a bit overwhelmed by all of the things I'm going to need to learn inside this course. Are you sure I can do this?
Will I need to invest in any other courses to learn how to successfully sell at markets?
Do I need an existing side hustle, maker biz or small biz to pull this off?
I'm fairly new to the maker & side hustle world, is this course too advanced for me?
When I purchase the Mastering Markets Lab, will I be getting immediate access to all of the lessons and modules.
Will Michelle be available and accessible to answer questions if I get stuck?
I already sell at events and have an established brand, is this course only for newbies?
You say makers and small business owners, does this course really apply to both?
Enroll in the Mastering Markets Lab Today
OR
Still thinking about it?
The Mastering Markets Lab is PERFECT for you if…
You want to fill your creative cup back up…like…really badly.
Whether you have a super demanding day job that doesn’t allow any creativity that’s itching to get out of you, you don’t get praised or acknowledged or compensated for your hard work or a job well done, you’re looking to make some extra $$$, or you’ve been in the maker biz for a while and are seeing other’s take off but not your own and you’re wondering why, you’re fully aware that you’re looking for more fulfillment and success in life.
More importantly, you’d rather not dance between punching the time clock and fulfilling a dream to be a successful entrepreneur.
You could choose to go on this journey alone but I want to be here for you and help you along the way. I want to cut out the years of time, energy, and money I have put in to figure it all out. I want to share my step-by-step process to successfully sell at events with you.
I personally cannot wait to guide you through my course...
Implementing literally everything I am about to teach you inside of the Mastering Markets Lab has transformed my maker biz and life beyond my wildest dreams.
I’ve experienced first-hand what it feels like to transition from feeling extremely unfulfilled and being told at my day job by my boss “You will never be seen as more here and don’t have any further skills to expand on. There is nothing else to work towards” (kick in the gut? I know…) to having a successful maker biz that has built lifelong connections & relationships, generates extra income for my family, fills my cup up more that I could have ever imagined, and continues to let me pursue my dreams and be creative. It allows me to call the shots and reap the rewards.
More than anything else, I want to share those feelings with you today. I want you to experience what I have.
If you’re a 9-5er’, maker, small biz owner, or dreamer you owe it to yourself to at least take a risk-free plunge to see what your life could look like when you become successful in selling at events.
To experience firsthand the time, mental & creative freedom that it provides— and to take real actionable steps to successfully selling at events.
Should you choose to accept my invitation I personally guarantee that by taking this course and taking the steps I teach you, you will be able to fill your cup back up and change your life.
I look forward to meeting you personally inside the Mastering Markets Lab.
ALL my best,
Michelle
